September 2, 2016

Body Painting in London for PR Campaigns and Publicity Stunts

I’ve done quite a lot of international work during my career which is always interesting when you get the chance to visit other parts of the world and see new cultures. But I’m based in London and so I’ve also worked on numerous advertising and PR campaigns in and around this beautiful city, including some fun publicity stunts.

These campaigns all used body painting as the method to deliver their message to the public in a unique and eye catching way. Whether it be for a light hearted PR campaign to advertise a business or possibly a product launch. Or maybe the client might want to highlight an important issue that would be of great interest to members of the general public. Whatever the reason, body painted models never fail to attract attention.

I’ve worked at several iconic London locations, and also on campaigns that made use of props such as the very famous London Red Buses and black cabs. Below are some of my favourite assignments from in and around the city.

Victoria Station – Human Billboard for CRUK

The CRUK Human Billboard at Victoria Station

Back in 2013 I was very pleased to be commissioned to paint 4 models at Victoria Station in London. I had to camouflage them against a backdrop which was a billboard from the ‘Beat Cancer Sooner’ TV advertisement, encouraging the nation to come up with a million actions to fight cancer over a 6 week period. All of our amazing models were cancer survivors. Adam, Anna, Parminder and Linda were brilliant to work with, standing very still for several hours whilst me and my team completed the painting. This was a great campaign to be involved in. It generated a huge amount of interest at the station and was also featured on the ITV news.

Regent Street – ‘Bloom/LUSH ‘Save our Seas PR Campaign’

Save our Seas’ PR Campaign in London

Bloom is a non- profit organisation whose wonderful work includes preserving the marine environment from unnecessary destruction. In September 2014 they teamed up with ‘LUSH’ an international cosmetics company who use only vegetarian or vegan recipes in their products. They hosted a campaign which included a ‘live’ performance of body painting involving 20 countries and 12 other body artists. The campaign highlighted the diversity of deep sea life and how easily it could be destroyed by deep sea bottom trawlers in remote waters in Europe. On the day of the campaign I was responsible for painting for the English location and painted my lovely model with an image of a squid at the ‘Lush’ cosmetics store in Regent St London. Whilst other artists painted various other deep sea creatures simultaneously at various flag ship LUSH stores around Europe including Spain, Italy, Finland and Croatia.

St Pancras Station – ‘International Tiger Day’

Painting for ‘Save Wild Tigers

As a passionate lover of all animals and wildlife I was very pleased to be involved with a campaign to highlight the plight of the wild tiger. The 29^th of July 2015 was ‘International Tiger Day’ and countries across the globe supported the campaign which raised awareness of the fact that there are only 3,200 tigers left in the wild which is a 97% decrease in the last century. Action must be taken now if these beautiful creatures are to be saved from extinction in the next 10 years. So I was commissioned to design a live art installation at St Pancras station in London as an eye catching way of promoting the campaign. It was a really early start with cabs at 3 am so that we could get our great models, Susie and Victoria, ready for the rush hour commuter traffic at 7am.

St Pancras Station – ‘NHS Blood Donor National Campaign’

NHS Blood Donor PR Campaign

Another very important campaign featuring St Pancras Station was for the NHS and the launch of their campaign to attract more blood donors to increase blood stocks to 30% above their usual level. This was to cope with the increase of visitors for the Olympic Games in 2012. Photographer Adrian Brooks from Imagewise was behind the body art-ery concept and I was then commissioned by Red Consultancy to design the body paint for the 8 models showing the 4 main blood groups. This was another incredibly early start with cabs booked for myself and my team to get us to the location for 4 am to start the painting. The models then went off to various London locations including St Pancras Station. All the models were very brave coping with the problems caused by the weather as they were only dressed in their underwear. But this was a hugely successful campaign for the NHS and Red Consultancy won an award for ‘Excellence in the Use of Innovative Media Outreach’

Sloane Square Tube Station – ‘X Men First Class Promotion’

In 2011 I transformed 2 models into Mystique and Azazel for the release of ‘X Men First Class’ on DVD and Blu Ray. This included hand making all the latex pieces for Mystique which were then attached to her skin before we painted her body completely blue. Azazel was painted and adorned with his trade mark scar down his forehead to his cheek down across his left eye. There was a week of PR activity with the characters appearing at various locations around London, including a ‘pop up’ lounge at Victoria Station decorated in the style of the 1960’s. The lounge was opened by Jason Flemying who plays Azazel in the film. The models also waited for the tube at Sloane Square and were also then photographed sitting on the busy train.

Iconic Red London Bus – ‘A Suit That Fits’

A great publicity stunt on a London bus Back in 2006 I was commissioned by the guys at the London based company ‘A Suit That Fits’ to paint a model so that he appeared to be wearing a full 3 piece suit. Once the painting was completed our great model went off around London basically posing in just his underpants. He was photographed in various iconic London locations and situations including St Paul’s Cathedral, The Houses of Parliament and he even hitched a lift on a London Bus and posed standing in a red telephone kiosk. This was a really fun campaign and I find it hard to believe that it was 10 years ago.

Knightsbridge Harvey Nichols – ‘Diet Coke’

Body painted models posing in the window at Harvey Nichols Harvey Nichols is a beautiful luxury department store located in Knightsbridge. In 2012 I was commissioned by Lexis Agency to paint 2 models with the new design of 2 limited edition Coke bottles ‘Night and Day’ designed by Jean Paul Gaultier. It was another very early start, I think we started painting around 3 am. Once the models were painted they posed in the store window where they attracted a huge amount of attention from passer’s by at the peak of the rush hour. Again this was a very successful campaign and generated 909 pieces of coverage across 33 national and consumer print titles.

London Black Cab – ‘Covert Affairs’ PR Campaign

Camouflage body painting for ‘Covert Affairs In 2013 I really enjoyed working on the launch of the UK premiere of Really TV’s CIA drama ‘Covert Affairs’ I had to blend 3 models into 3 different locations to publicise the launch of the show. One model was painted into a fruit and vegetable stall in Portobello Market. Another model sat on the back seat of a London bus so that she virtually disappeared and took fellow passengers by surprise. But one of the trickiest locations was when we were blending a model into the side of a black cab. Camouflage body painting works best if there is an intricate background – all the details make it easier to make the model disappear. The side of the cab was quite plain and there were lots of reflections from the windows. But the end result worked out really well.

Houses of Parliament Westminster – ‘Royal British Legion’

Last but by no means least, is the recent campaign for the Royal British Legion. The ‘Count Them In’ campaign highlighted the fact that veterans are not registered on the current census and are thus ‘invisible’. I camouflaged veteran Darren Fuller into the Houses of Parliament. This was a pretty difficult challenge as we started painting Darren at 5 in the morning, so the lighting was changing constantly as the sun rose. But we were all really pleased with the end results and Darren was an absolute star to work with. This was the final body paint in a series of 4, all set in various locations around the UK. The whole campaign was a huge hit with the media and was featured in numerous papers and online media. For me, it was an honour to meet and paint the models who were all veterans from the armed forces and an absolute joy to work with.

Body Painting as a Career |

April 10, 2016

| Carolyn Roper

Body Painting – Information and Advice for Models

Am I short or are my two models just very tall?!! Diet Coke/Jean Paul Gaultier campaign

Body painting is used for various advertising campaigns, music videos, television adverts, PR stunts etc. As a professional body painter out in industry you can expect to get jobs working on PR and promotional events by clients wishing to get press coverage for a new product or event, or for television advertising.

During my career I’ve painted literally hundreds of models in various locations around the world. So here’s a few of my hints and tips that should lead to a successful and pleasant body painting experience for the model, the artist and the client.

Absolutely make sure that you are using skin safe products! I cannot stress this enough! Everything in my kit was designed specifically to go on the skin. Just because a product is non toxic doesn’t mean that you can use it on the body; your insurance won’t cover you if your model has a reaction.

Care for your model

It is VERY important as a body artist to know how to look after your model and make sure that they’re as comfortable as possible. When you’re on a job with your model try to ensure that he/she will be warm enough. If you’re in a room or location that doesn’t have heating ask if it’s possible to provide portable heaters. I usually have foil blankets in my kit for outside shoots.

If it’s a very warm day ask that fans can be provided, so they don’t get too hot. If you’re body painting for several hours then there is a good chance that your model will need to sit down. See if it’s possible to have chairs provided for your model to sit on.

Do they have another job to go to afterwards? If so, they will need to leave with absolutely no paint residue on them. If there are no showers on-set, pack plenty of baby wipes in your kit to help with the paint removal from the skin. If there are showers available, remind your model to take along a wash kit containing shower gel, flannel, towel etc.

A silk/satin dressing gown can also be useful for the model if she needs to cover-up for toilet trips etc. and not smudge the paint. Flip flops are also handy for a model to take along.

Another very tall model Amy Woodman painted for a Kryolan event at The Royal Opera House

Preparation for painting

There are things that your model needs to do to prepare themselves for being painted. Make sure they remove all their body hair. Women are usually fairly smooth, but men will need to at the least run beard trimmers over themselves as any body hair will catch on your brushes and it will be impossible to get clean lines.

Never ask your models to wax, more often than not they will come up in a rash or have broken skin on the area, making it impossible to paint on.

Make sure your models know not to put any products on their skin before getting painted. Unlike when you apply make-up, some products like moisturiser or fake tan make it extremely hard to get an even base coat as the paint does not stick evenly.

Also be aware of any contraindications that might prevent you from painting. Areas of broken skin, such as cuts or grazes. Any kind of infection or cold sores.

Sensitivity to the needs of your model

Some models can be a bit nervous before a body painting job, particularly if it’s their first experience of a body art shoot. I’m very sensitive to their concerns and I often find that a female model will feel much more comfortable once her breasts and nipples are painted, so this is always where I’ll apply the paint first.

I very rarely paint naked models, although I have had to paint detailed anatomical designs for Channel 4’s “Embarrassing Bodies” on sensitive areas. But, sometimes it is necessary to paint completely naked models. It’s then VERY important to decant your paint from its usual container into a disposable one so that you can throw away any left-over paint. I also prefer to use cheaper brushes that can be disposed of afterwards.

An even taller model painted at IMATS New York for AOFM

The Perfect Model

A good model is one that understands the process and can keep very still for long periods of time. It’s also good if they have a friendly personality and are easy to talk to. Body painting can last for several hours so some general banter and fun conversation can make the time pass much more quickly and pleasantly.

I can provide models for various shoots, but I would say that 90% of the models that I paint are usually provided by the client. Some of these models are incredibly tall and anyone’s who’s met me will know that I’m incredibly short! I can usually get them to bend down so that I can reach the tops of their shoulders and their faces. But if I’m doing camouflage work and they have to stand in one position, we have get really technical and I have to stand on a box so that I can reach them!!!

The Fainters

Body paint shoots often start very early and not all models will turn up having eaten properly or have had anything to drink. Some models deliberately avoid eating before a job as they think they might not look their best on camera. This can be a recipe for disaster.

I’ve been in situations where some girls have spent longer with their head down the toilet feeling faint and nauseous, than being painted. There have been times when I’ve actually had to dash off to buy breakfast for them. Once they’ve had something to eat and a mug of hot sweet tea, or an orange juice, they’re good to go and we can get on with the painting. But this seriously eats into the time and can affect the finished result, and is so easily avoidable. So I would highly recommend that all models eat a proper breakfast/lunch before a body paint shoot.

I like to take some snacks with me on jobs, things like bananas. I also have a supply of glucose sweets which I pop into their mouths frequently and can help stop models from feeling faint whilst I work.

My tallest model ever! Ryan Mackins painted at Olympia Beauty Trade Show for Mistair

Some models don’t want to drink a lot of water because they are worried about going to the loo and smudging the paint with their underwear. But it’s really important to stay hydrated. It is a lot easier to clean up some smudged paint around the groin than have to clean off an entire section because your model has fainted and ruined half your painting. I always tell my models to pull their underwear to the sides if possible when using the toilet and it very rarely results in any smudged work.

It’s also important to get your model to move around lots whilst you are mixing the paint or cleaning your brushes, quite often it will be not moving their feet that will cause your model to feel unwell, particularly if it’s a very warm location.

I ask my models to tell me as soon as possible if they start to feel unwell. If there’s a chair available sit them down. I’ve had situations where a very tall model has suddenly slithered off down the wall with me desperately trying to hold her up. And with a 6 foot plus model and a 4 foot 11 artist you just know it’s never going to end well.

Body painting artist becomes body painting model

I always wanted to have my own body painted and was very pleased and surprised to receive an invitation from the American artist Craig Tracy who I first met at the World Body Painting Festival in Austria on my second visit in 2004. So in March 2005 I travelled to New Orleans and spent a week with Craig sightseeing, eating and of course painting each other with the designs that Craig had worked out in advance.

The end result of the body painting collaboration between myself and Craig Tracy

The body painting collaboration was a unique experience for me and I think I definitely have more sympathy for my models now.

After this experience I can confirm that it’s quite difficult to stay absolutely still for long periods of time, particularly if you have to stand up. But no doubt like many of my own models, I found it absorbing to be able to watch and actually see the design taking shape.

Body Painting can transform people, they become part of the art work. You can see the shiest model come alive once they have been painted. It’s a really liberating experience and I would recommend it to anyone.

Body Painting as a Career |

November 14, 2015

| Carolyn Roper

How did I get into body painting?

I get numerous emails from students looking for advice and enquiring about my background in the make-up and body painting industry. It’s really flattering and I do try to reply to as many requests as I can, but there are times when I’m incredibly busy and some emails do slip through the net. I always feel guilty if I haven’t managed to reply to someone, so I’ve decided to publish my experiences in my blog so that in future anyone wondering about how to get into body art or make-up might find the answers to their questions and also find it helpful and informative.

So one of the questions that I’m asked on a regular basis has to be ‘How did you get into body painting?’

Early days in College

I started my make-up and body painting career back in 2002 at West Thames College in London. I had previously studied at Suffolk College and after a foundation course in Art & Design I moved on to Beauty Therapy before deciding on a career in the make-up industry.

Carolyn Roper winning Suffolk College Make-up Competition

Winning the Suffolk College 2002 Make-up Competition

There weren’t too many make-up courses available back then. I applied to The London College of Fashion, Manchester and West Thames. The next step was to put together a portfolio. I forced my very patient fellow Beauty Therapy friends to model for me in their lunch hour. I stripped them of their beautiful make up and then made them up with various ‘looks’ and took ‘before and after’ photos on my father’s old Olympus SLR camera and had the photos enlarged.

We also had an end of term show/competition with the theme ‘Showgirls’. I decided to enter and based my design on ‘The Moulin Rouge’ and in particular Christina Aguilera’s make-up. My friend modelled for me and we made a great outfit complete with sequinned basque and large feathered head dress. On the day of the competition we only had around 30 minutes to do the full make-up before the show. When the results were announced I was very pleased and incredibly surprised to have won first place! It was a real boost for my CV and my portfolio.

After my interviews I was offered a place at Manchester and also West Thames where it was a brand new course for the college. I was very impressed with the tutors and facilities, so I was delighted to be offered a place on the HND for ‘Specialist Hair & Make-up’ and in 2002 I left home in Suffolk and moved to London.

My interest in body painting began

I suppose it was my love of art in general that sparked an interest in body painting. I had seen the very popular photo of Demi Moore in the body painted suit and was keen to try my hand at some body art. I was pleased that there was a body painting module on the course and once I picked up a brush I loved it! Something clicked and I just knew that this was something that I wanted to pursue.

Carolyn Roper entry at 2003 World Body Painting Festival

My first ever body paint was at the 2003 World Body Painting Festival.

Taking part in body painting competitions

In 2003 and whilst still a student I went to what was then ‘The European Bodypainting Festival’ now the massive ‘World Bodypainting Festival’ in Austria. I finished in 17^th place out of 84 competitors with my first ever body paint. I’ll be covering this amazing experience in more detail in a later blog.

In 2004 I entered the student make-up and body painting competition at Olympia representing West Thames College. The theme for the body painting category was ‘The Wizard of Oz’ so I decided to base my design on ‘The Scarecrow’ and persuaded a fellow make-up student Philip to model for me. We were allowed props, so I made a short denim skirt/tunic with a rope belt, which protected his modesty wonderfully. Philip also had a very fetching scarecrow hat and some straw stuffed cuffs and boots.

We only had 3 hours to complete the painting and as Philip was over 6 feet tall it was quite literally a tall order to get him finished in time. I do remember we were also being judged on how tidily we worked and I was a bit worried that I would be marked down as I kept getting straw everywhere from Philip’s ‘stuffing’. Plus the painting area was quite small and every time I moved I got hit on the head by the wings of the ‘Flying Monkey’ who was being painted and constructed next to me! When the time was up I was reasonably happy with my efforts and sent a slightly reluctant Philip out to dance around in front of the judges waving a bunch of silk poppies!

Carolyn Roper's winning 'Scarecrow' entry at Olympia Beauty Show 2004

My winning ‘Scarecrow’ entry at Olympia Beauty Show 2004

When the results were announced I could hardly believe my ears. I won first prize in the body painting category. Then I won the prize for the most points awarded in any category in the whole competition, and finally I won the college trophy for West Thames. I was rewarded with a cheque for £250 and also a weekend in Paris for two.

Coupled with my experience in Austria in 2003 I think Olympia was a defining moment in my life. It was when I knew that body painting was going to feature heavily in my career.

Work Experience

I was also given some good advice from an industry expert to try and get as much work experience as I could whilst I was in college. As well as giving me an idea of what my future career would entail, it would also improve my CV, and show that I had used my time in college wisely.

So whilst still a student I searched sites like UK Screen and Talent Circle for experience in the make-up world. I chased anything that moved – short films, music videos etc. I did quite a few low pay and no pay jobs which helped to build up contacts and give me some experience in the different sections of the industry.

Carolyn Roper's first photo-shoot with Storm Thorgerson

My first photo-shoot with Storm Thorgerson. Photo: Rupert Truman.

One of the best opportunities I had during this time was having the chance to do some work experience with the late, great, Storm Thorgerson, who was responsible for so many iconic album covers, including Pink Floyd’s ‘Dark Side of the Moon’. I was the make-up artist on Storm’s photo-shoot for an album cover for band ‘Jane’s Addiction’. We kept in touch and as Storm enjoyed using body art in his work, I was lucky enough to paint for him on numerous occasions over the following years. I will be covering my experiences with Storm in a separate blog in the next few weeks.

So not quite in a nutshell, but that is how I got into body painting. A lot of hard work combined with a few strokes of luck has led to a really interesting career. If you want to be successful you have to put the effort in to succeed. You have to be pro-active. Search out the make-up and body painting competitions and enter. Look for work experience. It’s a very competitive industry, so don’t expect anything to drop into your lap!