September 2, 2016

Body Painting in London for PR Campaigns and Publicity Stunts

I’ve done quite a lot of international work during my career which is always interesting when you get the chance to visit other parts of the world and see new cultures. But I’m based in London and so I’ve also worked on numerous advertising and PR campaigns in and around this beautiful city, including some fun publicity stunts.

These campaigns all used body painting as the method to deliver their message to the public in a unique and eye catching way. Whether it be for a light hearted PR campaign to advertise a business or possibly a product launch. Or maybe the client might want to highlight an important issue that would be of great interest to members of the general public. Whatever the reason, body painted models never fail to attract attention.

I’ve worked at several iconic London locations, and also on campaigns that made use of props such as the very famous London Red Buses and black cabs. Below are some of my favourite assignments from in and around the city.

Victoria Station – Human Billboard for CRUK

The CRUK Human Billboard at Victoria Station

Back in 2013 I was very pleased to be commissioned to paint 4 models at Victoria Station in London. I had to camouflage them against a backdrop which was a billboard from the ‘Beat Cancer Sooner’ TV advertisement, encouraging the nation to come up with a million actions to fight cancer over a 6 week period. All of our amazing models were cancer survivors. Adam, Anna, Parminder and Linda were brilliant to work with, standing very still for several hours whilst me and my team completed the painting. This was a great campaign to be involved in. It generated a huge amount of interest at the station and was also featured on the ITV news.

Regent Street – ‘Bloom/LUSH ‘Save our Seas PR Campaign’

Save our Seas’ PR Campaign in London

Bloom is a non- profit organisation whose wonderful work includes preserving the marine environment from unnecessary destruction. In September 2014 they teamed up with ‘LUSH’ an international cosmetics company who use only vegetarian or vegan recipes in their products. They hosted a campaign which included a ‘live’ performance of body painting involving 20 countries and 12 other body artists. The campaign highlighted the diversity of deep sea life and how easily it could be destroyed by deep sea bottom trawlers in remote waters in Europe. On the day of the campaign I was responsible for painting for the English location and painted my lovely model with an image of a squid at the ‘Lush’ cosmetics store in Regent St London. Whilst other artists painted various other deep sea creatures simultaneously at various flag ship LUSH stores around Europe including Spain, Italy, Finland and Croatia.

St Pancras Station – ‘International Tiger Day’

Painting for ‘Save Wild Tigers

As a passionate lover of all animals and wildlife I was very pleased to be involved with a campaign to highlight the plight of the wild tiger. The 29^th of July 2015 was ‘International Tiger Day’ and countries across the globe supported the campaign which raised awareness of the fact that there are only 3,200 tigers left in the wild which is a 97% decrease in the last century. Action must be taken now if these beautiful creatures are to be saved from extinction in the next 10 years. So I was commissioned to design a live art installation at St Pancras station in London as an eye catching way of promoting the campaign. It was a really early start with cabs at 3 am so that we could get our great models, Susie and Victoria, ready for the rush hour commuter traffic at 7am.

St Pancras Station – ‘NHS Blood Donor National Campaign’

NHS Blood Donor PR Campaign

Another very important campaign featuring St Pancras Station was for the NHS and the launch of their campaign to attract more blood donors to increase blood stocks to 30% above their usual level. This was to cope with the increase of visitors for the Olympic Games in 2012. Photographer Adrian Brooks from Imagewise was behind the body art-ery concept and I was then commissioned by Red Consultancy to design the body paint for the 8 models showing the 4 main blood groups. This was another incredibly early start with cabs booked for myself and my team to get us to the location for 4 am to start the painting. The models then went off to various London locations including St Pancras Station. All the models were very brave coping with the problems caused by the weather as they were only dressed in their underwear. But this was a hugely successful campaign for the NHS and Red Consultancy won an award for ‘Excellence in the Use of Innovative Media Outreach’

Sloane Square Tube Station – ‘X Men First Class Promotion’

In 2011 I transformed 2 models into Mystique and Azazel for the release of ‘X Men First Class’ on DVD and Blu Ray. This included hand making all the latex pieces for Mystique which were then attached to her skin before we painted her body completely blue. Azazel was painted and adorned with his trade mark scar down his forehead to his cheek down across his left eye. There was a week of PR activity with the characters appearing at various locations around London, including a ‘pop up’ lounge at Victoria Station decorated in the style of the 1960’s. The lounge was opened by Jason Flemying who plays Azazel in the film. The models also waited for the tube at Sloane Square and were also then photographed sitting on the busy train.

Iconic Red London Bus – ‘A Suit That Fits’

A great publicity stunt on a London bus Back in 2006 I was commissioned by the guys at the London based company ‘A Suit That Fits’ to paint a model so that he appeared to be wearing a full 3 piece suit. Once the painting was completed our great model went off around London basically posing in just his underpants. He was photographed in various iconic London locations and situations including St Paul’s Cathedral, The Houses of Parliament and he even hitched a lift on a London Bus and posed standing in a red telephone kiosk. This was a really fun campaign and I find it hard to believe that it was 10 years ago.

Knightsbridge Harvey Nichols – ‘Diet Coke’

Body painted models posing in the window at Harvey Nichols Harvey Nichols is a beautiful luxury department store located in Knightsbridge. In 2012 I was commissioned by Lexis Agency to paint 2 models with the new design of 2 limited edition Coke bottles ‘Night and Day’ designed by Jean Paul Gaultier. It was another very early start, I think we started painting around 3 am. Once the models were painted they posed in the store window where they attracted a huge amount of attention from passer’s by at the peak of the rush hour. Again this was a very successful campaign and generated 909 pieces of coverage across 33 national and consumer print titles.

London Black Cab – ‘Covert Affairs’ PR Campaign

Camouflage body painting for ‘Covert Affairs In 2013 I really enjoyed working on the launch of the UK premiere of Really TV’s CIA drama ‘Covert Affairs’ I had to blend 3 models into 3 different locations to publicise the launch of the show. One model was painted into a fruit and vegetable stall in Portobello Market. Another model sat on the back seat of a London bus so that she virtually disappeared and took fellow passengers by surprise. But one of the trickiest locations was when we were blending a model into the side of a black cab. Camouflage body painting works best if there is an intricate background – all the details make it easier to make the model disappear. The side of the cab was quite plain and there were lots of reflections from the windows. But the end result worked out really well.

Houses of Parliament Westminster – ‘Royal British Legion’

Last but by no means least, is the recent campaign for the Royal British Legion. The ‘Count Them In’ campaign highlighted the fact that veterans are not registered on the current census and are thus ‘invisible’. I camouflaged veteran Darren Fuller into the Houses of Parliament. This was a pretty difficult challenge as we started painting Darren at 5 in the morning, so the lighting was changing constantly as the sun rose. But we were all really pleased with the end results and Darren was an absolute star to work with. This was the final body paint in a series of 4, all set in various locations around the UK. The whole campaign was a huge hit with the media and was featured in numerous papers and online media. For me, it was an honour to meet and paint the models who were all veterans from the armed forces and an absolute joy to work with.

Body Painting Marketing and PR, Camouflage, My Work Assignments |

May 21, 2016

| Carolyn Roper

Camouflage Body Painting Veterans for The Royal British Legion ‘Count Them In’ PR Campaign

Work in progress on the ‘Count Them In’ campaign outside the Houses of Parliament

‘We Count on Them. Count Them In’

The Royal British Legion is the nations’ biggest Armed Forces charity providing care and support to all members of the British Armed Forces past and present and their families. I was delighted and very proud to work on the ‘Count Them In’ campaign launched on the 16^th of May 2016 which calls for the Armed Forces community to be recorded in the next UK census in 2021. At the moment there’s very limited information about where they are, or what their needs might be. So I was commissioned to camouflage 4 veterans using body paint into different locations around the UK to highlight the fact that they are currently invisible in the census amongst the general population.

All the veterans would be wearing a full set of clothing for the camouflage painting. This is much more difficult than a straightforward body painting on a model wearing only underwear. Clothing has folds and creases and has a tendency to move around, then any line work or details won’t match the original background. I was also aware that the painting would have to be done as quickly as possible, so I enlisted the help of my fellow artist and member of my Getmadeup team Laura Scimone to speed up the painting time.

Putting the finishing touches to the camouflage of veteran Frank Simpson in Manchester

Veteran Frank Simpson at The Portico Library, Manchester

Our first location was The Portico Library in Manchester. Laura and I hopped on a train from London to Manchester where we met up with and painted the lovely Frank Simpson, aged 61, from Salford. Frank had been in the Army since 1969 and was medically retired in 1985. Despite his health issues he was a fantastic model and great fun to chat with during the painting.

Veteran David Iveson camouflaged into the seating at the Cardiff Arms Park rugby stadium

Veteran David Iveson at Cardiff Arms Park

Our second marvellous model was 31 year old David Iveson who served as a Lance Corporal and completed 2 tours of Iraq. Unfortunately David injured his back whilst on duty in 2005 and has never recovered. So Laura and I set off on the train, this time to Cardiff to camouflage David into the seating area at Cardiff Arms Park rugby ground. Again David was fantastic to work with. Once we had finished painting Laura and I stayed overnight in Cardiff as we needed to be on a very early train to Plymouth the next day.

Completing the camouflage of veteran Mike Jarvis in the Boston Tea Party Café, Plymouth

Veteran Mike Jarvis at the Boston Tea Party Café, Plymouth

So the following morning we were up and about at the crack of dawn and back on the train for our trip from Cardiff to Plymouth to paint our third model Mike Jarvis. Mike had previously served in the Royal Navy and we met up with him at the Boston Tea Party Café. We camouflaged Mike as he sat at a table in the café to highlight his invisibility on the current census.

Veteran Darren Fuller camouflaged outside the Houses of Parliament, London

Veteran Darren Fuller outside the Houses of Parliament

Our final painting was planned for the day of the campaign launch on the 16^th of May. We needed to get the painting finished for a 9 a.m. press call, so that meant setting my alarm at 3.20 a.m. We would need to be up and at the location ready to commence the painting at around 5 a.m. We met up with our final fantastic model Darren Fuller outside the Houses of Parliament. Darren served for 20 years in the 2^nd Battalion Parachute Regiment. He was medically discharged in 2014 after losing his lower right arm during a tour of Afghanistan in 2008.

This final location was definitely one of the most challenging from a body painting point of view. It was pretty cold and blowy when we started, and semi dark so hard to see the colours properly. Then once the sun came up our setting was back lit, so again it was difficult to see exactly what we were painting. We were up against a tight deadline to complete the work by 9 a.m. so it was a fast finish against the clock to adjust the colouring to match the then more natural daylight.

A challenging but very rewarding assignment

Camouflage body painting can be incredibly difficult for the models as standing or sitting very still is a really important requirement. The veterans were all incredible considering some of their injuries meant that standing or sitting for prolonged periods caused a lot of discomfort!

One of the most enjoyable things about my job is meeting so many interesting people and when you are painting someone for several hours you really get a chance to know them! From hearing stories about their families and how their injuries have affected them to Frank’s absolute love of Game of Thrones!

Despite some of the hurdles that they faced on the painting days everyone was really up for the challenge! Getting a model with a great attitude makes a huge difference on a stressful job and I’m incredibly grateful for all the hard work these lovely men put into each day!!!

The PR campaign gained extensive coverage in the national and local press

I think the dedication and effort put in by the models and everyone involved in the campaign really paid off. As soon as it went ‘live’ the campaign received a huge amount of press coverage, both in national newspapers where it was featured in The Telegraph, The Guardian, The Independent The Daily Star and numerous regional publications.

We count on them – let’s count them in.

People nationwide are being asked to show their support for the campaign and for more information or to support the campaign please visit the British Legion Organisations’ webpage here.

Body Painting Marketing and PR |

May 1, 2016

| Carolyn Roper

Body Painting for Advertising, Publicity and Promotion – Client advice regarding model nudity and clothing issues

Model Katy was body painted wearing a bra and pants combination for this Trade Show promotion

During my career I’ve worked on advertising and PR campaigns for numerous clients including The Ford Motor Company, Diet Coke, The NHS, Panasonic, Walkers Crisps and Universal Pictures. One of the main concerns for many clients is the question of how much, or how little, models involved in their campaign should wear. This is a particular concern for advertising, events or campaigns where female models are being painted. The choice of underwear does usually depend on the marketing campaign in mind, e.g. the venue or promotional vehicle and the target audience.

For instance at trade shows it can be a fine line between attracting potential customers to your stand or offending them if you get it wrong. So with regard your target audience, if they are visitors to an event like a fine food fair, they aren’t likely to want to look at a topless or nearly naked model whilst eating their artisan cheese and chutney! A discreet set of underwear that can be painted over in a pretty design would be more appropriate.

Body painting ‘live’ at an event can be useful in attracting visitors to the stand

All the models that I paint wear a minimum of a thong or pants and variations from topless, to body painted clothing and everything else in between. Your model choice is also important. For trade events it’s good to use a professional model who is confident when body painted and will engage with the public in a friendly manner to help to promote your product or draw visitors in to your stand. Some clients prefer the model to be fully painted and ready before the event. Other clients prefer to have the model body painted ‘live’ at the event as this can be guaranteed to attract a steady stream of visitors to the stand.

With most celebrity body painting that I’ve done, the models, both male and female, prefer to be as covered as possible before the painting begins.

So if you are thinking of using body painting for a photoshoot, promotional purposes or an advertising campaign and require most of the body to be painted, what are the underwear choices for your model/s?

Celebrity Ricky Whittle in body painted jeans to promote ‘Jeans for Genes’ day

Male models

For male models, again it does depend on the venue or event. If I’m painting jeans on a guy the underwear selection is very important. They need to be tight fitting and as seam free as possible as they have to virtually disappear and become part of the body painted garment. Large white cotton Y fronts are never going to work. For other events the men have worn boxer shorts, trunks and jockey shorts.

This promotion for Sanex used a topless model for their campaign

Female Models

For female models, first of all we have the topless option. The models are just that, completely topless, but wear a thong or small pants. Most competition work is done with topless models and some advertising campaigns and events prefer it if the models are only wearing pants. Most models are comfortable with this, but it’s wise to check first. You don’t want to get to the studio/event to find that your model refuses to take her bra off.

Just about all of the models that I’ve worked with say that once you’re body painted you do actually feel covered and as if you are wearing clothing.

This Beowulf movie promotion used gold body painted models wearing nipple covers

Nipple Covers or Pasties

Then we have the nipple covers or pasties! They are small round covers that stick on to the breast and completely cover the nipples and give a slightly more discreet look.

If they are used in conjunction with a plain body painted design they are still visible but if the design is more intricate they can be hidden more easily within the design.

Bra tops or Bikinis

The next option is a bra top or bikini top that can be painted over with the design.

Body Painting Carolyn Roper Ashley Roberts

Celebrity Ashley Roberts was body painted wearing a bra and pants combination for a Crysis 3 video game promotion. Photo Lou Denim

Sometimes the bras need to be virtually invisible, but for some events where any suggestion of partial nudity might be an issue, the clients prefer the bra tops to be more obvious so that the overall look is more discreet.

Bandeau Tops

For an even more discreet option there is the bandeau top. These give great coverage so are more appropriate for events where any hint of nudity might be a problem.

These can either be in a design or colour that will blend in with the painting, or be a complete contrast that still compliments the body painting.

Actor Rob Riggle was body painted for a scene in ‘Dumb and Dumber To’ wearing a lycra body suit

Body Suits or Leotards.

I’ve painted quite a few models who have worn lycra body suits or leotards. From my point of view it is slightly more difficult as body paint is meant for bodies not clothing. Any mistakes are harder to rectify as you can’t just wipe the paint off as easily as you would on a body. But the end result can be just as good as painting directly onto the body and can be a less embarrassing experience for the apprehensive model. For the camouflage body painting in ‘Dumb and Dumber To’, American actor Rob Riggle wore a full body suit and the finished painting was exactly what the producers wanted and Rob completely disappeared into the background wall and vending machine!

In this Unicef campaign, the model was body painted wearing a full set of clothing

Painted Clothing

There are times when the models will have to wear clothing that can be completely painted over. This is often the choice with camouflage work where the model needs to be remain partially visible instead of disappearing completely into the background.

For example I worked on a campaign for Unicef where children needed to be painted to highlight the hidden nature of child trafficking. The child models all wore clothing that myself and my team painted to blend them in to various backgrounds.

Carolyn Roper JENNIFER ELLISON bodypainting

Celebrity Jennifer Ellison. Photo Adrian Brooks/Imagewise

Half body or torso shoots only.

If it’s not a full body paint the models can wear some clothing to compliment the painted parts of their bodies. Some shoots require only torso painting, so then the models can wear trousers, shorts skirts etc.

The image on the right shows celebrity Jennifer Ellison wearing a blouse and shorts combination for this torso body painting for a Kelloggs ‘Healthy Eating’ promotion.

Conclusion

So if you’re considering using body painting for marketing purposes including advertising, product launches or publicity stunts and would like any further information, please don’t hesitate to contact me to discuss your requirements in more detail.

Body Painting Marketing and PR |

April 26, 2016

| Carolyn Roper

Body Painting for Marketing: PR, Publicity and Promotional Campaigns

Diet Coke new bottle design by J P Gaultier – body painted models in Harvey Nichols window

Visually stunning body painting can be used to great effect to promote products, services or organisations. Since founding Getmadeup.com in 2004 I’ve worked with numerous marketing, advertising and PR agencies, or sometimes directly with companies and charities, to produce memorable and distinctive body painting designs. My body art has been seen on TV, in newspapers and magazines, on packaging such as CD covers and book covers, or on models at events such as exhibitions, trade shows and product launches. I have a brilliant team of artists who work with me on larger assignments so we can confidently produce stunning results on campaigns of any size, from one model on a photo shoot to multiple models in various locations for coordinated publicity stunts. Here are a few examples:

Posing with my models outside Harvey Nichols

Launch of new Diet Coke bottle design

In 2012 fashion designer Jean Paul Gaultier created a design for 2 new limited edition bottles for ‘Diet Coke’. I was commissioned by Lexis agency to paint 2 models in the new design for a live body art installation where the models would pose in a window display in Harvey Nichols to publicise the launch of the new designs. The models had to be ready for the early morning rush hour, so my team and I had a 3 a.m. call time to get the models finished for their shop window appearance.

The following measurement and evaluation was reported by PR Week:

The campaign generated 909 pieces of coverage across 33 national and consumer print titles including The Sun, Daily Mirror, The Independent and the Daily Mail. Magazine coverage included InStyle, Heat, Closer, S, You and Star. The tour bus alone generated 70 pieces of coverage. More than 2,500 limited edition products worth £12,000 were sold on the first day.

More at the prweek.com website here

Body Painting Carolyn Roper Gary Lineker

Gary Lineker hidden amongst the vegetables for a Walkers Crisps promotional campaign

Walkers Crisps Promotion with Gary Lineker

I was delighted to take part in the ‘Gary’s Great Ingredient Hunt’ promotion for Walkers Crisps with Gary Lineker. The challenge was to use body paint to hide/camouflage Gary into 2 different backgrounds.

When I’m working with celebrities I’m aware that their time is usually pretty valuable so the timings can be quite tight. On this occasion my fellow artist and member of my team Emily Dowdeswell came along to help speed up completion of the body painting.

Using my airbrush to put the finishing touches to the body painting on Gary Lineker

“Over the years I’ve done some weird and wonderful things with Walkers, but I’ve never been made to disappear,” said the former England striker. “It will be fun to see people’s reactions when they find me in the image and realise I’m buried in amongst the fresh, homegrown ingredients.”

The photos from the campaign appeared in The Daily Mirror and Daily Star as well as numerous online media websites.

NHS Blood Donor Promotional Campaign

The NHS promotion on St Pancras Station, London. Photo: Adrian Brooks/Imagewise

In 2012 the NHS Blood & Transplant Service needed to increase blood stocks by 30% for the Olympics to cope with the increased visitors in the country. So I was commissioned to design a full body paint which would show veins, arteries and hearts. The design would be then painted on eight volunteers to represent the four main blood groups. On the day of the campaign we had to get the eight models ready for an early morning press call, so I put together a team of seven body artists to assist me and we started the painting at around 4 a.m.

During the painting process we were filmed for the ‘Blood art’ery’ video which gave a behind the scenes look at the work in progress. The film also features some great footage of the painted volunteers out and about in London.

The body painted models made a real impact with the public on St Pancras Station, London. Photo: Adrian Brooks/Imagewise

This was an extremely successful campaign. The video generated a huge amount of mainstream coverage and there was an immediate public response. In one day alone 30,000 people visited the blood.co.uk and there was in increase in calls from possible donors of 29%.

International PR Agency Red Consultancy won an award for ‘Excellence in the Use of Innovative Media Outreach’ for this campaign. Fantastic photography by Adrian Brooks.Imagewise.

You can watch the video on YouTube here

Camouflage Body Painting to promote launch of new TV series

Body painting Covert Affairs Carolyn Roper

This camouflage body painting to promote the TV series Covert Affairs has been viewed extensively around the World

In 2012 I was commissioned to body paint 3 camouflaged models to blend them into various London locations for a promotional campaign to launch the UK premiere of the new series of the CIA drama ‘Covert Affairs’ on Really TV. One model was camouflaged to blend into the outside of an iconic London taxi cab. Another setting was for the model to be camouflaged onto the back seat of a London bus. But the most popular image was the painting that I did in a street market. I blended the model into a fruit and vegetable stall and the reactions from the passing shoppers was brilliant. This image has been shared all around the world and has also been the subject of two meme’s!

Players body painted in a Safari theme to promote the Marriott London Sevens rugby tournament

Promotion of the Marriott London Sevens rugby competition

In 2013 I was commissioned to body paint several rugby players in a safari theme to promote the launch of the Marriott London Sevens rugby tournament.

Rugby players Dan Norton, Michaela Staniford, Chris Cracknell, Tom Mitchell and Alice Richardson were painted in safari animal designs that represented their own strengths and style of play.

World Series leading try scorer Dan Norton became a Cheetah to signify his lightning pace. Norton said: “Each year the fans fancy dress outfits get better and better so we thought we’d get in on the action.

Body Painting Carolyn Roper Chris Cracknell

Rugby player Chris Cracknell looking ferocious as a body painted lion for the PR campaign

All the players were great fun to work with and it was a really enjoyable shoot for myself and my Getmadeup team of artists.

The photos received wide exposure in the media including the Daily Mail, the London Evening Standard and The Sun.

You can see Tom Mitchell and Chris Cracknell talking on YouTube about their painted characters here.

The ‘X Men First Class’ promotion used models transformed by body painting and special effects into the characters on the London Underground

Promotion of the release of ‘X Men First Class’ on DVD and Blu Ray

In 2011 I was asked if I could transform 2 models into Mystique and Azazel for a week of PR activity to publicise the release of ‘X Men First Class’ on DVD.

For Mystique’s character I hand made all the numerous latex pieces myself and then had to reproduce the look several times on various models throughout the week. They appeared at different London locations including seated on an underground train and in a 1960’s style ‘pop up lounge’ at Victoria Station which featured a recreation of one of the sets from the film.

Model Sam Cooke posing as Mystique for the campaign. Photo: Stewart Williams

Here, commuters could pose for photos with the characters and also stop and join in with various activities that included playing chess in a setting that was very similar to the one that appears in the film, complete with replica 60’s Chesterfield sofas.

The lounge was opened by Jason Flemyng who plays Azazel in the film. The week’s activity ended with a photoshoot with model Sam Cooke where I transformed her into Mystique for a stunning set of photos by photographer Stewart Williams.

You can see the link for the video from the transformation on YouTube here.